EDUCATION

Washington State University
Masters of Business Administration
Concentration: Marketing; May 2018

University of Florida | Gainesville, FL
Bachelor of Fine Arts, Graphic Design; 2011
Delta Epsilon Iota Honors


EMPLOYMENT

Leslie Tresher, LLC | Aptos, CA
Designer + Social Media Consultant
September 2015 — Present

Created branding and identity systems, websites, ads, event collateral, blog content and social media campaigns. Clients include PacaPod, Coffee & Crumbs, Bitte, SoYoung, Capwell Communications, KCPR, Arizona Democratic Law Professionals Association, Rip Curl, and Lavender & Twine Photography.

Petunia | Ventura, CA
Digital + Social Media Manager;
June 2013—September 2015

Proven ability to impact company sales and increase reach through the management of Petunia's Social Media sites. Planned, designed and executed product campaigns and promotional outreach via social media and press relations, with an overall growth of 140% followers and a 248% increase in web sessions.

RIP-IT Sports | Orlando, FL
Brand Identity Director; May 2011—May 2013
Social Media Consultant; May 2014 —May 2015

Responsible for coordinating marketing materials to ensure a consistent presentation and brand message across all marketing channels. Supervised two employees on projects including social media and blog content strategy, bat decal design, print ads, catalog design, packaging design, e-mail blasts, and photography.

University of FL Department of Rec Sports | Gainesville, CA
Senior Graphic Designer; July 2010—May 2011

Collaborated with the design and marketing team on various print, web, and interactive media. Projects included posters, flash advertisements, T-shirts, magazine layouts, folders, and promotional materials for special events.

 

 


TECHNICAL SKILLS

Proficient in:

Adobe CC ( Photoshop, Lightroom, Camera Raw, InDesign, Illustrator, Dreamweaver, Flash), Microsoft Office (Word, Powerpoint, Excel), HTML/CSS, Wordpress, SquareSpace, Constant Contact, MailChimp, Social Media (Facebook, Instagram, Pinterest, Twitter, Google+, Tumblr, LinkedIn, SnapChat, Steller), Cameras (Canon, Nikon).

Working Knowledge of:

Final Cut Pro, Adobe After Effects

 


ACTIVITIES

Vox Graphis | Gainesville, FL
Member; 2009—2011

A student-run design group with the primary focus of design awareness.

 

Design for Development | Gainesville, FL
Project Manager; 2010

Coordinated and managed a team of designers int he design of web and business collateral for a non-profit organization that aids female farmers in Africa.

The Samuel P. Harn Museum of Art | Gainesville, FL
Front Desk Volunteer; August 2008—December 2008

Provided information as well as customer service, to visitors, groups and students.

 

Chi Omega | Clemson, SC
Member; August 2007—May 2008

Participated in philanthropy events for Make-A-Wish Foundation.


EXHIBITIONS

 

BCA Awards
Entry: PacaPod Motherhood Essentials

Received the 2016 Influencer Endorsement Petit Award for work with PacaPod and Natalie Jensen.

 

Addy Awards |  Gainesville, FL
Entry: Punt, Midnight Fun Run; 2012

Received the gold award for mixed media campaign in the 2012 Student Addy Awards run by the Advertising Federation of Gainesville. I was the project manager for this campaign.

Entry: Punt, Pass, Kick; 2011
Received the silver award in the 2011 Student Addy Awards run by the Advertising Federation of Gainesville.

 

Ligature 20 Juried Design Exhibit | Gainesville, FL

Entries: Designer Genes & Moringa Good Leaf'; 2011

Selected to show work in a student run design exhibition juried by designers Jessica Walsh, Michael Hendrix and Joel Speasmaker.

Fashion Week Art Show & Auction | Gainesville, FL
Entry: Lust; 2011

Selected to show work in a gallery show. The selected entry was sold in a silent auction benefiting Rocket for the Arts, a non-profit organization centered on creating quality youth programs in Alachua County.


INTERESTS

Outdoor Adventures, Running, Hiking, Nutrition, Fine Arts, Traveling, Photography, Cooking and Reading.